TikTok channel audit · @turkicareer · 6 November 2026

Turki Career تركي كارير

The topics are winning and the packaging is holding them back. Turki out-reaches accounts 7 times his size, but every recent video is a faceless walking shot with no captions. Only half of his recent videos sit in the topic that brings most of his views, and none of them point viewers to the services he sells.

56.5Kfollowers · 268 videos
26.2Kmedian views per videolast 57 videos
11.4Kmedian, last 10 videosdown 56%
0.46views per followerbest in the group
62%of views come from one topic
0 / 10videos that mention his paid services
Scorecard

Where the channel stands

Topic choiceStrong"Protect yourself from your employer" brings in 62% of all views.
Reach per followerStrong0.46 views per follower. Competitors range from 0.02 to 0.30.
SavesStrong1.1% save rate, close to the best competitors (1.2%).
Recent reachFallingThe median for the last 10 videos is 11.4K, against 23K to 35K before.
CaptionsMissing8 of the last 10 videos have no running captions.
Visual formatWeakOne continuous walking shot, no face, unrelated to the topic.
SharesBelow peers0.31% share rate. The two leaders sit near 1%.
Revenue linkMissingHis site sells 4 services from 149 to 300 SAR. No video mentions them.
Reach

Views per video, last 57 posts

Each dot is one video, coloured by topic. Filter by topic or time range, then click any dot to see the video.

Click a dot to see that video's numbers and a link to watch it.

Most of the big spikes are blue dots, which are "protect yourself" videos. The last two weeks have more posts and lower peaks.

Videos from 1 to 3 November are still collecting views, so the right-hand end will rise a little.

Topics

One topic does the heavy lifting

We sorted the 57 videos into four topics by their titles. Click a slice or a bar to focus on one topic. The reach chart above filters with it.

Share of all views

Median views per video

Click a topic to see how many videos it has, its share of views and its best video.

"Protect yourself" makes up 42% of the videos and earns 62% of the views. A typical video on it gets 57K views. A motivation video gets 5.5K.

Topic mix: earlier 47 videos vs last 10

Click a topic in the legend to hide or show it. In the last 10, the 5 "protect yourself" videos had a median of 35.1K views. The other 5 had a median of 6.9K. "Pay and offers", the second-best topic, fell from 23% of videos to 10%.

Biggest videos ever

VideoViews
أخطر 5 أنواع زملاء في العمل
The 5 most dangerous colleague types
1.5M
كيف تعرف إنهم يبنون ملف ضدك
How to tell they are building a file to fire you
1.4M
ما يطلعونك فجأة… يطلعونك بهدوء
They push you out quietly, not suddenly
1.0M
How to spot a bad company321K
Memory forgets, email stays183K

All five are "protect yourself" videos.

Format

The packaging gap against competitors

We compared Turki's last 10 videos with the top 15 recent videos from 5 Arabic career creators. Click any ring to see what's behind the number.

Face on camera

Click a ring for the breakdown.

Running captions

Click a ring for the breakdown.

The topics travel even without a face or captions. Adding both is the clearest untested upside on the channel.

Competitors

How Turki compares with 5 Arabic career creators

Switch the measure to compare on different numbers. Click a bar to open that creator's TikTok.

What their best videos do

Click a column heading to sort.

Revenue

The audience is there. The path to buying isn't.

turkicareer.com takes bookings for four services. None of the last 10 videos mention any of them, and the bio link is the only route.

300 SAR45-minute consult
200 SAR30-minute consult
149 SARCV review
149 SARInterview prep

Videos about offers, interviews and negotiation lead straight into interview prep and consults. One closing line on those videos is the cheapest revenue lever here.

Plan

What to do next, in order

1

Make 3 of every 4 videos "protect yourself" or "pay and offers"

Warning signs, your rights, traps to avoid, negotiation moves. Stop general motivation posts.

High impactLow effort
2

Add word-by-word Arabic captions to every video

Lower third, timed to the voice. Take the title box off the screen after 3 seconds.

High impactLow effort
3

Test face-to-camera in 4 of the next 8 videos

Keep the other 4 in the walking format and compare median views after 7 days. If staying anonymous is deliberate, use B-roll that fits the topic instead.

High impactMedium effort
4

Add one closing line about the services on offer and interview videos

"Interview prep and CV review, link in bio." Keep the comment ask on every other video.

RevenueLow effort
5

One Saudi-specific "share this" video a week

Labour rule changes, contract renewal, end-of-service pay, workplace scams. Show the official source on screen.

SharesMedium effort
6

Answer one follower comment a week on video

Use TikTok's reply-to-comment sticker. It supplies topics and rewards the people who comment.

CommunityLow effort
7

Hold at 3 to 4 posts a week

Going to 5 a week came with lower median views. Put the time saved into actions 2 and 3.

FocusNo cost
Method

How this was measured